Excite Arabia, an initiative to reach out to affluent Middle East audience through Internet branding initiatives wanted branding and communication solutions for various brands like Giordano, Heinz, Toyota, Kodak and Lipton.

Solution

Enable Interactive was appointed as a sole vendor to conceptulise, design and implement various brand zones on Excite Arabia for the above-mentioned brands.

Enable Interactive analysed objectives of each brand and created customized zones for each brand. A flash interaction for Giordano, which prompted audience to test their fashion sense in various environments, a game revolving around cowboys and Heinz Ketchup to boost branding for Heinz, Viral e-promo inviting audiences to send in their best pictures in various predefined categories like ‘My Kodak mischievous moment’ was created to promote the brands newest offering. Ski adventure game was the solution used to generate visibility for Lipton.

Both the end user and brands appreciated the initiatives.

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