ICICI Bank’s Personal Loan division had an arduous task on its hand – To collate and manage leads generated through various Internet branded campaigns. The data also had to be disseminated to the sales force all across the country and their action on those leads had to be recorded for marketing team.

Solution

Enable Interactive developed an end-to-end data management utility that would capture leads, filter them through various parameters and disseminate them to respective regional and area managers.

Further a feedback mechanism was provided to allow the banks sales staff to register the status of every lead that is captured. This helped in monitoring response and measuring the return of investment that Internet campaigns delivered.

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