Case
- ICICI NRI Services is search engine optimised by Enable
ICICI NRI Services is largely dependent on Internet to generate awareness and sign up
NRI customers for array of banking services. Enable Interactive was entrusted with responsibility
to generate awareness on Internet and facilitate conversions.
Solution
Search Engine Optimisation team at Enable Interactive studied the surfing habits of target
audience and researched search engine keywords used by this audience to find NRI banking services.
Search Engine Optimisation process was executed to feature the ICICI Bank NRI Services
site among the first ten results for specific keywords.
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