An interesting SMS Value Added Service that would be fun an intelligent at the same time for subscribers of Idea Cellular in the Maharashtra and Goa circles. The service should ensure stickiness and high SMS traffic.

Solution

Enable - M, the mobile solutions arm of Enable Interactive developed a quizzing application that allowed consumers to play quizzes from a database of questions across various categories of subjects.

The application had a built-in Cumulative Scoring Module allowing users to save and add their scores every time they played.

Enable also established brand associations to support the activity with promotions and prizes for winners.

The service recorded heavy SMS traffic and Idea Cellular plans a national rollout of the service.

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