Reid & Taylor, one of the leading suiting brands in the world wanted a Brand Site that would effectively communicate the brands singular promise of ‘Bond with the Best’ and would introduce its new brand Ambassador – Amitabh Bachchan, the legendry Indian actor.

Solution

Enable Interactive crafted a brand site that addressed all the defined objectives by presenting relevant content in a structure that accentuated brands identity and enriched surfers overall brand experience. An interactive Amitabh Bachchan Style Guide was created to showcase different offerings of the brand and subtly generate familiarity with the new brand ambassador.

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